that supports you and/or your organization in being seen by the world so your tribe can identify you and come running. Write the book you were born to write. Film the documentary that shares your story. Capture the origin of your purpose. Shift your culture by inviting a new story into your organization. Evolve the story of your leadership. Build a community of others who see themselves in your story. Create experiences that let your tribe see one another. Welcome to the table.