Core Valiance
Too many core values hang on company walls, but don’t inspire people to move mountains and make magic . . . until our core values workshop, that is.
If your company values and culture do not move your people, they have no life.
Most companies gather a committee of employees together and engage in an intellectual exercise to capture what everyone “thinks” the core values and purpose of the organization should be. The results sound nice and look great in a picture frame, but fail to leverage the potential of galvanizing the workforce. Simply put, they are weak values.
You might assume that “weak” values just sit there (the worst they can do is fail to inspire your people, right?). But weak company values will trickle down and disempower your culture.
Harvard Business Review cites a study where “only 23 percent of US employees strongly agree that they can apply their organization’s values to their work every day, and only 27 percent ‘believe in’ their organization’s values.”1 That lack of belief in the company’s core values breeds cynicism, resentment, and indifference, which often leads to disengagement, poor performance, and higher turnover. Yikes.
“Your core values work is brilliant.”
To empower your people, you need authentic company values.
True core values
both excite and make people nervous,
declare what you aspire to, but cannot easily achieve,
require incredible intentionality,
are failed at frequently, and
that failure makes your heart hurt!
Your company has its own brilliance—something that makes it unique and wields the potential to empower your people to wake up to their passion for life. When your company can access that magic, you can extend that powerful invitation to your customers and other stakeholders to move mountains together.
But accessing the magic isn’t easy for most organizations, and as a result, their core values are expressed from an intellectual headspace, rather than crafting values that are contagious by pulling them from the very marrow of your peoples’ bones.
That’s where we come in.
Core Values + Brilliance = Core Valiance
valiance (v.): bravery or determination, especially when things are difficult, or when the situation gives no cause for hope:2 The hero’s adventures possess an inspiring and determined valiance
Capture the heroic soul of your organization through our core values workshop.
In this workshop, we guide your most influential people throughout the company in identifying their values from deep within themselves. We then help analyze in real time the themes across those values. We explore those themes even further by leading participants through a storytelling exercise to surface each person’s hero’s journey around that value. That emotional and provocative language becomes the clay we use to help your organization mold and shape their authentic company values. The final deliverable is both poetic and practical for catalyzing the culture.
“This “thing” that happened yesterday was the most amazing thing I have ever seen happen at a corporate sales conference. Never expected that in a million years.”
Here’s what you walk away with from this company values workshop.
1
A powerful draft of each core value and its accompanying definition, expressed with electric authenticity.
2
A powerful draft of your company’s purpose, steeped in deep authenticity, leveraging the new core values as the foundation of what you’re meant to build together.
3
Strategic next steps for how to implement your new valiant values.
Our approach is simple but electric.
Establish psychological safety.
We create a safe space for people to authentically contribute.
Surface what matters most.
Once people feel safe to share, we facilitate our core values workshop activities that invite people to reveal what matters most in awe-inspiring ways.
Weave together every voice.
We listen, and listen, and listen, and from all the voices in the room, we paint a picture with words.
Who is this workshop for?
Core Valiance is a guided, in-person workshop that gathers together a group of the most influential individuals at your company—those who bring something intangible but imperative to the culture. These people can be employees, leaders, stakeholders; whomever ignites the engine of your organization and makes things move in the right direction.
This day-and-a-half gathering is held off-site and away from the office to ensure complete focus on the task at hand. The ideal group size ranges between 5 and 15 people.
Meet Your Workshop Facilitator
Corey Blake has brought together countless companies to facilitate deeper connection, uncover true core values, and define authentic purpose. His methodology combines leadership development, gestalt psychology, and storytelling for a unique exploration that pulls from the hearts and guts of people, not just heads and minds.
Ready to move mountains with your company values and culture?
Fill out our simple contact form below and we’ll be in touch!
1. Ron Carucci, “How Corporate Values Get Hijacked and Misused,” Harvard Business Review, May 29, 2017, https://hbr.org/2017/05/how-corporate-values-get-hijacked-and-misused.
2. Cambridge Dictionary, s.v. “valiance,” accessed June 7, 2024, https://dictionary.cambridge.org/us/dictionary/english/valiance.